Core Values

Core Values are the standards that all LOTTE staff should aspire toward so that LOTTE can fulfill its mission and vision.

Definition and Code of Conduct

Beyond Customer Expectation by

[What It Means] We do not aim to satisfy customers’ needs, but rather to create value beyond their expectations.

Challenge

[What It Means] We focus on the nature of our task and continue to challenge ourselves to accomplish higher goals.

START

Understand the nature of our task and set a goal to contribute to the outcome of the entire organization.

PROGRESS

Take the initiative to improve work processes and achieve goals.

OUTCOMES

Never give up, and set and achieve higher goals.

Respect

[What It Means] We respect different opinions, communicate with others and observe general rules to build a bond of trust with our community.

START

Respect when our colleagues and stakeholders have different opinions and actively communicate with them.

PROGRESS

Observe general rules and actively respond to the stakeholders’demands.

OUTCOMES

Behave carefully considering the impact of our action to build trust within our community.

Originality

[What It Means] We quickly respond to changes, cooperate with other fields without boundaries, and implement innovations to develop originality inimitable by anyone.

START

Respond quickly to changes and trends in the business environment.

PROGRESS

Pay great attention to various industries and collaborate with them to create greater value.

OUTCOMES

Develop creative thoughts and take innovative measures to provide products and services that our competitors cannot easily imitate.