The mission of LOTTE is to establish a foundation and baseline for our business activities. It plays a vital role in strengthening the pride and unity of our employees and motivating them to work for a united cause.
“Richness” is the value that LOTTE has endeavored to provide our customers with since our foundation, and which distinguishes us from our competitors.
The value of “contribution” propels LOTTE forward to become a group that “customers appreciate and depend on, which enriches people’s lives.”
Comprehensive expressions such as “products and services” and “everyone, everywhere” represent LOTTE’s unyielding desire to expand our scope of business.
To promote sustainable growth over the next 50 years, LOTTE has chosen to focus on qualitative growth and declared a new vision. “Lifetime Value Creator” represents our resolution to make LOTTE a brand that provides our customers with the very best value throughout their lives.